TL;DR
- The global fragrance market reaches $61.4 billion in 2026, per Grand View Research, growing at 5.5 percent CAGR to $89.4 billion by 2033. Fine fragrances, the EDP and EDT and Parfum tier, grow at 6.7 percent. Niche perfume adds approximately $5.2 billion at 9.1 percent CAGR, per Scento.
- Beauty and personal care converts at 4.94 percent on Shopify, per the 2026 Shopify conversion guide, the second-highest category after food and beverage. Online fragrance sales grow at 13.95 percent CAGR and now cross 35 percent of total fragrance sales, per Scento.
- PerfumeTok has accumulated over 20 billion views worldwide. TikTok drives 45 percent of social-media-influenced fragrance purchases, per Circana. 83 percent of Gen Z use fragrance, averaging $204 per year in spend, per LinkedIn market data.
- The perfume dupe market hits $3.14 billion in 2025 at 15.8 percent CAGR, per Expert Market Research. Refillable bottles grow from $2.8 billion to $5.1 billion by 2034 at 6.9 percent CAGR, per Dataintelo. IFRA adds 56 allergen disclosures by July 2026.
- Perfume films bill $97 in 1080p, $147 with all three ratios, $191 in 2K. A free 480p proof precedes every order, targeting 48 hours.
The invisibility paradox: perfume is the one product video cannot show
Perfume is the only ecommerce product whose core attribute, scent, is invisible on camera. A candle video shows flame. A chocolate video shows snap. A jewelry video shows sparkle. A perfume video shows a bottle. The bottle is packaging. The liquid inside is the product. Video must sell the package and imply the scent through mood, light, and motion.
Every other niche covered on this blog has a visible signature that video can capture. Candle brands sell the flame. Skincare brands sell the texture. Coffee brands sell the bloom. Perfume brands sell a promise. The liquid inside the bottle looks the same whether it costs $20 or $300. The bottle, the cap, the label, and the spray are the only visual differentiators a camera can capture.
This paradox shapes every decision in perfume video. The bottle becomes the hero. The liquid color becomes a mood signal: amber reads warm, clear reads fresh, pink reads playful, dark reads intense. The spray shot becomes the action beat, the one moment where the product leaves the container and enters the air. The packaging, the box, the unboxing, and the label read become the storytelling structure.
Brands that understand this paradox build video around the bottle as an object, not the scent as an abstraction. The most successful perfume video content on social media in 2026 focuses on the unboxing, the first spray, the bottle on a vanity, and the cap detail. The scent is implied through context: a dark moody background for an oud fragrance, bright florals for a fresh EDP, warm tones for a gourmand vanilla. The viewer fills in the scent from visual cues because they cannot smell the screen.
The 2026 fragrance market: where $61.4 billion flows
The global fragrance market reaches $61.4 billion in 2026, per Grand View Research, projected to hit $89.4 billion by 2033 at 5.5 percent CAGR. North America holds 33.2 percent share. Fine fragrance grows at 6.7 percent CAGR, and niche perfume adds roughly $5.2 billion at 9.1 percent, per Scento, on personalization and gender-neutral demand.
The market splits across concentration tiers that each read differently on camera. Eau de Parfum holds 38 to 42 percent of fragrance revenue and is projected to reach 56.22 percent by 2036, per Scento. EDP carries 15 to 20 percent fragrance oil and lasts 4 to 8 hours. Eau de Toilette runs at 32 percent share, declining toward 22 percent by 2036, with 5 to 15 percent oil and 3 to 5 hours of wear. Parfum and Extrait sit at 9 percent share but grow at 9.05 percent CAGR, the fastest concentration tier, carrying 20 to 40 percent oil and lasting 10 to 16 hours.
Three segments grow faster than the baseline. Niche perfume grows at 9.1 percent CAGR, nearly double the mass market. The men's segment grows at 6.0 percent CAGR, per Grand View Research, with male teens increasing fragrance spending by 26 percent year over year in 2024, per LinkedIn market data. Unisex fragrance, valued at $19.75 billion in 2023, grows at 6.81 percent CAGR toward $33.42 billion by 2031, per Markets and Data. Unisex launches rose to 40 percent of new fragrance entries in 2024, up from 23 percent in 2023.
The online channel is the structural shift. Online fragrance sales grow at 13.95 percent CAGR through 2029, against roughly 3 percent for offline, per Scento. The online perfume market expands from $14.88 billion in 2024 to a projected $23.45 billion by 2030 at 7.9 percent CAGR. Online retail crosses 35 percent of fragrance sales in 2026, with direct-to-consumer channels growing fastest as brand websites bypass department-store distribution. Subscription services like Scentbird, generating over $100 million in annual revenue, represent the structural digital edge, with the fragrance subscription market growing at 16.2 percent CAGR toward approximately $5.2 billion by 2033.
The dupe layer adds another dynamic. The perfume dupe market was valued at $3.14 billion in 2025 and grows at 15.8 percent CAGR through 2035, per Expert Market Research. Middle Eastern clone houses like Lattafa, Armaf, and Afnan now show higher direct search volume than some traditional designer brands. ALT Fragrances sells dupes under $60 per bottle. These brands compete on price and social virality, and they need video content that looks premium despite low price points.
Five bottle formats, five optical problems
Perfume brands ship five bottle types that each read differently on camera. Clear glass bottles need backlight to show liquid color. Opaque bottles need surface texture detail. Travel sprays need scale context. Rollerballs need application motion. Refillable formats need mechanism clarity. One loop cannot serve all five because each format interacts with light by different physical rules.
Clear glass flacons are the first format and the most common. The bottle transmits light through the liquid, creating a colored glow that reads as the product identity. The challenge is dual reflection: the glass surface reflects the studio environment while the liquid refracts light at the glass-liquid boundary. A backlight separates the liquid from the background. A polarizer cuts surface reflections. Black flags on either side create clean edge definition by blocking unwanted reflections. The label needs separate lighting to remain legible without flattening the liquid color.
Opaque and colored glass bottles are the second format. Dark amber, cobalt blue, or frosted glass hides the liquid level and shifts the lighting approach from transmission to reflection. The bottle surface becomes the visual subject. Texture, finish, and silhouette matter more than liquid color. A single soft key light from one side shapes the bottle edge. A fill card controls shadow density. The cap detail and the brand engraving become the close-up shots that communicate quality.
Travel sprays and pocket atomizers are the third format. These bottles are small, often under 10ml, and need scale context to read as a product rather than a prop. A travel spray filmed alone on a surface looks like a sample vial. Filming it next to a full-size bottle, in a hand, or in a bag provides the scale reference. The action shot, the cap coming off and the spray deploying, is the primary content because the bottle itself is minimal.
Rollerball applicators are the fourth format. Rollerballs have a metal or glass ball at the neck that rolls the liquid onto skin. The application motion is the visual hook: the ball rolling, the liquid trailing, the skin receiving. Rollerball video needs a skin surface or a surface stand-in to show the application. The bottle alone is less interesting than the action of using it. The metal ball catches light differently than the glass body, creating a second reflective surface that needs its own lighting treatment.
Refillable bottles are the fifth and fastest-growing format. The refillable perfume bottle market was valued at $2.8 billion in 2025 and is projected to reach $5.1 billion by 2034 at 6.9 percent CAGR, per Dataintelo. Refillable formats cut packaging waste by up to 70 percent, per Scento. Video for refillable bottles should show the refill mechanism: the cartridge connection, the pour or click action, and the closed system after refilling. The sustainability story is the differentiator, and the refill action is the visual proof.
Send me one photo of your bottle.
You get a free 480p clip back inside 48 hours. If the glass reads right and the liquid color holds, order the full film. If the reflections look wrong, I revise the direction at no cost.
The PerfumeTok effect: why Gen Z buys scent they have never smelled
TikTok drives 45 percent of social-media-influenced fragrance purchases, per Circana, and the PerfumeTok hashtag has passed 20 billion views, per Scento. 83 percent of Gen Z now use fragrance, averaging $204 per year. They buy scent unsmelled because viral video replaces the in-store tester as the discovery mechanism.
The shift is structural. TikTok ranks number one for Gen Z fragrance purchase influence at 66 percent, while Instagram follows at 64 percent, per Business of Fashion. For Gen Z consumers aged 13 to 25, TikTok is now tied with Instagram as the primary fragrance discovery channel. The implication for perfume brands is direct: video content on social platforms is no longer a marketing layer. It is the discovery funnel.
The content patterns that drive PerfumeTok engagement are specific. Unboxing videos where the bottle emerges from the packaging generate the first spike of attention. First-impression videos where the creator sprays the perfume and reacts to the scent generate the second spike. Scent profile breakdowns, where the creator describes the top, heart, and base notes, generate the third. Layering tutorials, where the creator combines two scents, generate the fourth. Each pattern maps to a different video asset that a brand can produce and distribute.
The discovery set is the commercial bridge between PerfumeTok virality and purchase. Discovery sets are sample-sized kits containing 2 to 8ml vials of multiple scents. They are the single highest-converting product type in fragrance ecommerce, per CommerceRank, because they remove the financial barrier to trial. A $30 discovery set lets a buyer test 5 scents before committing to a $200 full bottle. Video content for discovery sets should show the unboxing, the vial arrangement, and the application process. The set itself is the product that video sells.
The subscription model extends the discovery logic. Scentbird, generating over $100 million in annual revenue, delivers a 30-day supply of one designer fragrance for a monthly fee, per Scentbird business model analysis. The fragrance subscription market grows at 16.2 percent CAGR toward approximately $5.2 billion by 2033, per Scento. Brands that build video content for both full bottles and discovery formats capture both the impulse buyer and the subscription convert.
Three paths to finished perfume video and what each costs
Studios charge $2,000 to $15,000 per perfume film in 2026, per Leadde, agencies $100 to $149 hourly per Clutch, and Fiverr perfume gigs $10 to $400. DIY subscriptions run $15 to $95 monthly but need 8 to 15 hours per first clip on glass and liquid failures. A 1080p film here is $97, sample first.
Studio production is the first path. A perfume hero film with a styled bottle scene, controlled lighting for glass reflections, macro detail shots of cap and nozzle, and post-production color grading runs $5,000 to $25,000. Studio time for glass and liquid macro work costs $1,500 to $4,000 per day before crew and editing. The result is the highest production value, with controlled reflections, perfect liquid color rendering, and professional color science. The tradeoff is cost and time: 2 to 6 weeks per film, and a single hero film absorbs the annual video budget for most indie perfume brands.
Fiverr is the second path. Fiverr perfume video services range from $10 for basic AI-generated clips to $400 for 3D CGI bottle animations, per Fiverr marketplace data. The $10 tier produces basic motion graphics over a static bottle image. The $80 to $200 tier produces 3D bottle rotations and simple spray animations. The $400 tier approaches studio quality for a single deliverable. The tradeoff is consistency: each Fiverr creator has a different visual style, and managing multiple SKUs across multiple creators produces an inconsistent brand look.
DIY AI tools are the third path. Subscriptions to AI video generation platforms run $15 to $95 per month. The challenge specific to perfume is glass rendering. AI models struggle with simultaneous transparency and reflection, often producing bottles that look like painted plastic rather than glass. The liquid inside frequently renders as a flat color without the internal refraction that signals a real liquid. A first perfume clip typically takes 8 to 15 hours of iteration across 20 to 40 generation attempts before the glass reads as transparent and the liquid reads as volumetric. The tradeoff is time: the subscription is cheap, but the hours are expensive.
DANIAN HUB is the fourth path. A 1080p perfume film costs $97 with a free 480p sample first. The sample confirms the glass reflection, liquid color, and spray motion before any payment. Turnaround target is 48 hours from clean product photos. The Standard Plus tier at $147 adds 1:1, 16:9, and 9:16 aspect ratios from one source, covering Shopify, web, and social from a single film.
Scaling scent: costs at one, five, ten bottles
A single bottle is $97 with the free proof first; Fiverr 3D animation runs $200 to $400 and a studio hero $5,000. Five bottles total $485 against $25,000 on the studio path. Ten run $970, or $1,470 with every aspect ratio included at $147 per film.
| Scale | Studio production | Fiverr marketplace | DIY AI tools | DANIAN HUB 1080p |
|---|---|---|---|---|
| 1 SKU | $5,000 to $15,000 | $200 to $400 | $30 to $60 monthly + 10 hours | $97 |
| 5 SKUs | $25,000 to $75,000 | $1,000 to $2,000 | $360 to $720 annual + 50 hours | $485 |
| 10 SKUs | $50,000 to $150,000 | $2,000 to $4,000 | $360 to $720 annual + 100 hours | $970 |
| Turnaround | 2 to 6 weeks | 1 to 3 weeks | 8 to 15 hours per clip | 48 hours per film |
The arithmetic compounds for a brand running a seasonal launch. A Valentine's Day collection with 4 EDP SKUs, 2 discovery sets, and 2 gift box formats needs 8 video assets. At $97 per 1080p film, the collection costs $776. At Standard Plus with all three aspect ratios for social and product page, $1,176. At 2K for the hero gift box placement, add $191 for a total of $1,367. A studio at $5,000 per film would cost $40,000 for the same collection. The free 480p preview is the risk control: if the glass reflection does not read correctly on a given SKU, the creative direction is revised at no charge before the 1080p render begins.
One bottle. One free clip. 48 hours.
Mail me a sharp photo of your perfume bottle. I send a 480p clip back with the glass reading as glass and the liquid holding its color. No subscription, no credit card, no commitment.
Choosing your tier: what $97, $147, and $191 deliver
The Standard tier at $97 delivers one 1080p film in one ratio. Standard Plus at $147 adds 1:1, 16:9, and 9:16 from one source. The Premium tier at $191 delivers 2K for hero gift box placements and retail buyers. Every tier opens with a free 480p sample, a 48 hour target, and flat pricing.
Standard, at $97, covers a single 1080p film in a single ratio, square for product pages, vertical for Reels, or wide for web. It suits a fragrance house adding motion to one page for the first time, and the free 480p proof checks glass reflection and liquid color before you pay.
The Standard Plus tier at $147 adds all three aspect ratios. This is the right tier for a brand running product page video and social content simultaneously. That master then yields a square Shopify loop, a wide web cut, and a vertical clip for Reels and TikTok. No separate production, no manual cropping, no lost detail at the edges. For a brand building a PerfumeTok presence, the 9:16 cut from this tier is the primary social asset.
Premium, $191, is the 2K render. Twice the pixel count of 1080p keeps glass edge detail and liquid color saturation crisp on large displays, which is why it is the tier for hero gift boxes and retail buyer decks. Presenting to a Sephora or Ulta buyer? This is the file you bring.
Frequently asked questions
Bottle physics and filming
Why is perfume the hardest product to film for ecommerce?
Perfume is the only ecommerce product whose primary attribute, scent, is invisible on camera. Every other category has a visible signature: candles have flame, chocolate has snap, jewelry has sparkle. Perfume video must sell the bottle, the liquid color, and the spray motion, then imply the scent through mood and lighting. The product itself never appears on screen.
How does glass transparency create filming problems for perfume video?
Glass bottles transmit and reflect light simultaneously. The camera sees through the glass to the liquid, reflects the studio environment on the surface, and captures internal refraction at the glass-liquid boundary. Clear bottles need backlight to separate liquid from background. Dark or opaque bottles need surface lighting to show texture. A single light source cannot solve both conditions at once.
What is the atomizer spray shot and why does it matter for perfume video?
The atomizer spray shot captures the mist dispersing from the nozzle when the pump is pressed. It is the one moment in perfume video where the product is visibly in motion outside the bottle. The mist needs backlight to read as discrete droplets rather than a flat haze. The shot is the visual proof that the product is functional and not decorative.
How does liquid color read differently on camera across perfume types?
Amber and yellow liquids read warm under backlight and need a dark background for contrast. Clear liquids disappear against bright backgrounds and require colored backdrops to show volume. Pink and blue liquids shift hue under different white balances. Dark liquids absorb light and need rim lighting to show the liquid level inside the bottle. Each color requires its own lighting approach.
What lighting setup does a perfume bottle require for product video?
A perfume bottle needs three light sources: a backlight to illuminate the liquid from behind, a soft key light from one side to shape the bottle edge, and a fill card on the opposite side to control shadow density. A polarizer reduces surface reflections. Black flags on either side create clean edge definition by blocking unwanted reflections from the studio environment.
Can AI video render a convincing perfume spray mist?
AI can render a spray sequence when given reference photos showing the bottle, the nozzle, and the mist pattern. The common failure is rendering the mist as a solid white cloud rather than discrete droplets. A 480p sample checked at 24 frames per second catches whether the mist reads as fine particles or flat fog before committing to a full render.
Market data and consumer behavior
How large is the global fragrance market in 2026?
Grand View Research values the global fragrance market at $61.4 billion in 2026, up from $58.9 billion in 2025, projected to reach $89.4 billion by 2033 at 5.5 percent CAGR. North America holds 33.2 percent share. The fine fragrances segment, including EDP and EDT and Parfum, grows at 6.7 percent CAGR. Niche perfume adds approximately $5.2 billion at 9.1 percent CAGR, per Scento.
What is the Shopify conversion rate for beauty and personal care in 2026?
Beauty and personal care converts at 4.94 percent on Shopify, per the 2026 Shopify conversion guide, the second-highest category after food and beverage at 6.2 percent. The average Shopify store across all categories converts at 1.4 percent. FragranceNet.com, a dedicated perfume retailer, saw a 3.4 percent conversion increase after integrating Shop Pay, per Shopify case studies.
How is PerfumeTok changing fragrance purchasing behavior?
TikTok drives 45 percent of social-media-influenced fragrance purchases, per Circana. The PerfumeTok hashtag has accumulated over 20 billion views worldwide, per Scento. 83 percent of Gen Z now use fragrance, up 5 percentage points year over year, averaging $204 per year in spend. Gen Z consumers buy perfumes without smelling them, relying on viral video content to replace the in-store tester experience.
What is the dupe fragrance market and how fast is it growing?
The global perfume dupe market was valued at $3.14 billion in 2025 and is projected to grow at 15.8 percent CAGR through 2035, per Expert Market Research. Middle Eastern clone houses like Lattafa, Armaf, and Afnan now show higher direct search volume than some traditional designer brands. ALT Fragrances sells dupes under $60 per bottle, per Alt Fragrances product listings.
How large is the unisex fragrance segment and why does it matter for video?
The global unisex fragrance market was valued at $19.75 billion in 2023 and is projected to reach $33.42 billion by 2031 at 6.81 percent CAGR, per Markets and Data. Unisex launches rose to 40 percent of new fragrance entries in 2024, up from 23 percent in 2023. 60 percent of Gen Z favor gender-neutral scents, meaning video content cannot default to traditional gendered visual codes.
Costs and pricing
What does traditional video production cost for a perfume brand?
Studio perfume films run $2,000 to $15,000 finished in 2026, per Leadde, and agency hours bill $100 to $149, per Clutch. A perfume hero film with a styled bottle scene, controlled lighting for glass reflections, and post-production color grading runs $5,000 to $25,000. Fiverr perfume video services run $10 to $400, per Fiverr marketplace data.
What does DANIAN HUB charge for a perfume product film?
A 1080p perfume film from DANIAN HUB costs $97 in a single aspect ratio. Standard Plus at $147 delivers 1:1, 16:9, and 9:16 from one source for product pages and social. The 2K tier at $191 handles hero gift box placements. The free 480p preview lets you verify the glass transparency and liquid color before any payment. Delivery target is 48 hours from product photos.
How much should a perfume brand budget for annual video content?
A perfume house with 10 SKUs and 2 seasonal drops needs 18 to 24 assets a year. At $97 per film that is $1,746 to $2,328 annually, and 2 to 4 two-K heroes at $191 lift the total to $2,128 to $3,092. One $5,000 studio booking would consume that entire budget.
What is the cheapest way to try a perfume product video?
DIY subscriptions run $15 to $95 monthly, and glass plus liquid rendering chews through generation attempts. The free 480p preview here confirms the bottle reads as transparent glass before money moves. Miss the mark and I rework the direction free; the 1080p render lands within 48 hours of approval.
Regulation, sustainability, and brand strategy
What are the IFRA 2026 allergen rules and how do they affect perfume marketing?
From July 31, 2026, cosmetic products placed on the EU market must disclose 56 additional fragrance allergens on product labels, per EU Regulation 1545/2023 and IFRA standards. Existing products have until July 31, 2028 to comply. The expanded list covers 28 natural extracts and 54 individual chemicals. Brands must reformulate and redesign packaging, adding 10 to 15 percent to formulation costs for legacy bestsellers.
How does the refillable bottle trend affect perfume video planning?
The refillable perfume bottle market was valued at $2.8 billion in 2025 and is projected to reach $5.1 billion by 2034 at 6.9 percent CAGR, per Dataintelo. Refillable formats cut packaging waste by up to 70 percent, per Scento. Video for refillable bottles should show the refill mechanism, the cartridge connection, and the sustainability story alongside the standard bottle beauty shots.
What reference photos should a perfume brand provide for AI video?
Send 5 to 8 sharp reference photos per SKU. Include the bottle front with label legible, a side profile showing the bottle silhouette, a backlit shot showing liquid color, a close-up of the cap and nozzle detail, and a styled mood shot. For spray content, include one photo of the mist pattern. Avoid photos with visible fingerprints, dust, or studio reflections on the glass.
How did Byredo use content to build a billion-dollar niche brand?
Byredo was acquired by Puig for approximately 1 billion euros in 2022, per Glossy and Global Cosmetics News. The Swedish niche house grew from 2 million to 9 million euros in revenue before the acquisition, then posted roughly 30 percent revenue growth post-acquisition, per Scento. Byredo built its audience through minimalist visual identity and content-led storytelling, proving that niche perfume brands can reach billion-dollar valuations through brand content rather than traditional advertising.
What is a fragrance discovery set and why does it convert higher than full bottles?
Discovery sets are sample-sized kits containing 2 to 8ml vials of multiple scents. They are the single highest-converting product type in fragrance ecommerce, per CommerceRank, because they remove the financial barrier to trial. A $30 discovery set lets a buyer test 5 scents before committing to a $200 bottle. Video content for discovery sets should show the unboxing, the vial arrangement, and the application process.
Sources
Grand View Research: global fragrance market $58.9B in 2025, $61.4B in 2026, $89.4B by 2033, 5.5% CAGR. North America 33.2% share. Fine fragrances 6.7% CAGR. June 2026.
Scento: fragrance market EUR 59 to 88 billion in 2026. Niche perfume EUR 4.85B at 9.1% CAGR. Online 35% of sales, 13.95% CAGR. PerfumeTok 20 billion views. EDP 38 to 42% share. Subscription 16.2% CAGR. February 2026.
Fortune Business Insights: perfume market $55.83B in 2026 to $87.17B by 2034, 5.73% CAGR. 2026.
Shopify: beauty and personal care conversion rate 4.94% in 2026. Food and beverage 6.2%. Average Shopify store 1.4%. February 2026.
Shopify Case Study: FragranceNet.com: 3.4% conversion increase, 7.5% new customer growth with Shop Pay. 2026.
Circana: TikTok accounts for 45% of social media-driven fragrance purchases. Gen Z buying without testing. 2022, updated 2026.
Business of Fashion: TikTok ranked #1 for Gen-Z fragrance influence at 66%, Instagram 64%. January 2025.
Expert Market Research: perfume dupe market $3.14B in 2025, 15.80% CAGR through 2035. June 2026.
Business Research Insights: luxury niche perfume market $4.72B in 2026 to $16B by 2035. July 2026.
Markets and Data: unisex fragrance market $19.75B in 2023 to $33.42B by 2031, 6.81% CAGR. Unisex launches 40% of new entries in 2024.
Dataintelo: refillable perfume bottles market $2.8B in 2025 to $5.1B by 2034, 6.9% CAGR. 2026.
IFRA Standards: EU allergen labeling rules, 56 additional allergens, Regulation 1545/2023. Compliance deadline July 31, 2026. 2026.
Obelis Group: EU fragrance allergen requirements, 56 new allergens, 28 natural extracts, 54 chemicals. May 2026.
Glossy: Byredo acquired by Puig for approximately EUR 1 billion. L'Oreal niche fragrance investments. February 2025.
Leadde: finished films priced from $2,000 to $15,000, June 2026.
Clutch: agency rates for video production, $100 to $149 hourly, August 2026.
Fiverr: perfume video services $10 to $400. 3D perfume animation $100 to $400. 2026.
CommerceRank: discovery sets are the highest-converting product type in fragrance ecommerce. June 2026.
Business Model Canvas Template: Scentbird revenue estimate over $100M annually, monthly subscription model. March 2026.
LinkedIn Market Data: 83% of Gen Z use fragrance, average $204 per year spend, up 5 percentage points. 2026.
The bottle is the first thing they see. Make it move.
Send one photo of your perfume bottle, travel spray, or discovery set. I return a 480p clip in 48 hours. If the glass reads as glass and the liquid holds its color, approve the 1080p master. If the sample misses, the redo is free.